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How useful is Net Profit Margin as a business KPI?
in Business Analytics by Platinum (104k points) | 2 views

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Net Profit Margin (also referred to as return on sales or net income margin) measures how much profit a company makes for each dollar in revenue. While the net profit will give us the actual amount of money earned, the net profit margin gives us a percentage. This in turn provides us with a measure we can now use to compare companies or business units.

 

Net profit margin is an important indicator measuring how efficient a company (or business unit) is and how well it is able to control its costs.

 

Net Profit Margin = (Net Profit / Revenues) x 100

by Platinum (104k points)

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