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Do most people use conversational search queries?
in Acalytica by Platinum (100k points) | 8 views

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Rather than searching for “oil change Portland,” a person would be more likely to search for “where can I find an oil change in Portland.”

This is an important thing to keep in mind when structuring your keywords.

Using long-tail, conversational keywords “scratches the itch” of many search users.
by Platinum (100k points)

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