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What are the four phases of the buying funnel?
in Acalytica by Platinum (114k points) | 7 views

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The four phases of the buying funnel are (a) awareness- there is content that is aimed at informing consumers about the product. (b) evaluation- now consumers determine if they really need your product. (c) conversion- reasons for one to buy the product. (d) delight-refers to keeping the customer engaged.
by Bronze Status (6.2k points)

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