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Do online search queries reflect user intent?
in Acalytica by Platinum (104k points) | 4 views

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Of course, search queries reflect a person’s intent.

But allow me to elaborate.

The majority of consumers are in one of the four phases of the buying funnel: awareness, research, decision, and purchase.

Basing your keywords and content around one of these four phases should enable you to be more effective and hit your mark.

by Platinum (104k points)

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