People are predictable.
They have a set of observable behaviors that can be analyzed and assessed in a scientific manner.
And when you get right down to it, marketing is all about psychology.
Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI.
And it’s no different with SEM.
Get inside the heads of search users, and you can mount an effective strategy that can not only bring in leads but also get a sizable portion of them to convert.