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In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners?
in Google Digital Skills by Platinum (105k points) | 6 views
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Explanation: When you really want to get someone to do something, a decisive call to action is definitely the way to go. Makes sense, right? And, it’s also associated with increased brand lift.

Tips:

  • Think like a parent — specify the exact behavior
    you want users to do (“Learn How To Build a Table”).
  • Use overlays and cards to invite the user to
    interact with the ad, not just watch.
ago by Platinum (105k points)

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