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What is a key difference between reservation buying and auction buying?
in Google Digital Skills by Platinum (96.7k points) | 15 views

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Reservation buying implies pre-bundled lineups, while auction buying is for singular impressions. The key difference between reservation buying and auction buying is that reservation buying is done programmatically but auction buying is done manually. It means pre-packaged lineups. It includes hard-to-sell inventory.

by Platinum (96.7k points)

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asked Sep 4, 2019 in Google Digital Skills by TEDSF Platinum (96.7k points) | 7 views
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