Once you know your marketing objectives and goals, it’s time to figure out how to measure them.
Successful goal setting requires placing KPIs and benchmarks on your plans. You need to assign numbers, deadlines, and metrics to each of your marketing objectives.
KPIs and marketing metrics allow you to evaluate progress along the way and assess results at the end of your campaign. Without benchmarks for your goals, you will have no way of knowing if your work was successful.
So as you lay out your marketing plan, assign relevant KPIs that will help you assess and measure the output of your work. Examples of KPIs you could use include the following metrics.