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What marketing funnel questions does brand lift help answer?
in Business Services by Platinum (107k points) | 29 views

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  1. Brand awareness

    How much more likely are users to remember your brand after exposure to your ads?

  2. Ad recall

    How likely were users to remember seeing your ad? 

  3. Brand interest

    How did your campaign affect the organic search query volume for related keywords on Google.com and YouTube.com?

  4. Consideration

    How much more likely are consumers to consider the brand, product, or service after exposure to your ads — are you driving purchase consideration? 

  5. Brand favorability

    How much more do consumers align with the brand identity after exposure to it — what’s the brand equity impact? 

  6. Purchase intent

    Has user intent been lifted to purchase the product — is your video ad’s call-to-action working? 

by Platinum (107k points)

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