0 like 0 dislike
22 views
What are the similarities between prime time advertising on YouTube and TV?
in Business Services by Platinum (113k points) | 22 views

1 Answer

0 like 0 dislike

Because not all impressions are created equal, we buy based on what we call the AMP Index and measure based on video-neutral metrics, like those you see through Google's Brand Lift tool. It's our way of solving for video neutrality and measuring for impact.

Search lift, for example, is a video neutral metric that Google is now offering across both YouTube and television as part of their Brand Lift reporting. Now, you can see how many people searched for your brand or product after they saw your ad on television or on YouTube. One metric across all video platforms.

by Platinum (113k points)

Related questions

0 like 0 dislike
1 answer
0 like 0 dislike
1 answer
asked Sep 12, 2019 in Business Services by TEDSF Platinum (113k points) | 14 views
0 like 0 dislike
0 answers
0 like 0 dislike
1 answer
Welcome to MathsGee Open Question and Answer Bank, a platform, where you can ask Maths and Science questions and receive answers from other members of the community. Help is always 100% FREE!
MathsGee QnA is the knowledge-sharing community where millions of students and experts put their heads together to crack their toughest homework questions.

Enter your email address: