1 like 0 dislike
23 views
What are the common media objectives and KPIs?
in Business Services by Silver Status (25.1k points) | 23 views

1 Answer

1 like 0 dislike
Best answer
  1. Reach - How many people saw your ad (likely for a specific target audience)
  2. Frequency - How many times did someone see your ad on average.
  3. Engagement - How often did someone engage with your ad? e.g. watch a full video, share it?
  4. Conversion - How often did someone take an action after seeing your ad like click, visit a website or download an app?
by Silver Status (25.1k points)
selected by

Related questions

1 like 0 dislike
1 answer
asked Dec 9, 2019 in Business Analytics by TEDSF Platinum (113k points) | 17 views
0 like 0 dislike
1 answer
1 like 0 dislike
1 answer
1 like 0 dislike
0 answers
Welcome to MathsGee Open Question and Answer Bank, a platform, where you can ask Maths and Science questions and receive answers from other members of the community. Help is always 100% FREE!
MathsGee QnA is the knowledge-sharing community where millions of students and experts put their heads together to crack their toughest homework questions.

Enter your email address: