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What is the remarketing list for search ads (RLSA)?
in Google Digital Skills by Platinum (105k points) | 7 views
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RLSA works in 3 steps:

  1. Track all your audience - RLSA  begins with placing a Google Ads or Google Analytics tag on your client's site.
  2. Define audiences - Your clients define audience lists of types of users who visit their site.
  3. Search campaigns - RLSA allows your clients to utilize these audiences within their Search-only campaigns (on desktop, mobile and tablet)
by Platinum (55.3k points)

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