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What types of content make up an effective digital marketing campaign?
in Google Digital Skills by Platinum (104k points) | 8 views

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We all know that digital marketing strategies are powerful. If they are combined with perfection they can be the best recipe for success. So according to your question let’s know about the major components of digital marketing.

Basically, digital marketing major components include:

  • Search engine optimization (SEO)
  • Pay per click advertising (PPC)
  • Web Design
  • Content Marketing
  • Social Media Marketing (SMM)
  • Email Marketing

Now that you have an overview, let’s take a deep look at each of the digital marketing component.

  1. Search Engine Optimization (SEO)

SEO stands for search engine optimization is an important part of digital marketing. Nowadays almost every business is online so, it is important for you to do proper SEO for reaching the right audience.

Research shows that 75% of people do not look past the first page of search engine result. You may have the best-designed website in the whole world, but if that does not rank on the first page, then most people will never find it.

When your website ranks on top of search engine result pages, then more qualified leads will find and contact you when searching for the required services or products related to your business.

2. Pay per click (PPC)

Now, pay-per-click (PPC) advertising is obviously an excellent strategy for making a presence in the search results while you are establishing organic rankings with SEO.

If you are looking for some quality leads in a short time than PPC can be the best option for you as it does the same by placing an advertisement on top of search engine results. You have to pay for every single click your ad will get. It is an affordable option for most business industries.

In addition, PPC offers you (advanced targeting options) which allows you to concentrate on your target customers.

With PPC, you can target people on the basis of demographics, location and even the type of the device which they are using. These helpful options can make PPC a valuable component of a successful digital marketing strategy.

3. Web Design

As we all know that all the digital marketing components drive traffic or lead back to your website. So, it is important that your website should leave a positive impact on your customers or visitors, as the first impression really matters a lot.

If your website looks boring or it takes too much time to load, then most probably you will lose your customers right here.

To keep people engaged and interested in your website you need to have an attractive web design with meaningful content. Implement custom web design which will reflect your brand and will make it easy to find the information which people are looking for.

In addition, make sure that the loading page speed of your website is below 3 seconds to make sure the visitor will not have to wait for long.

4. Content Marketing

Content marketing is the best way to boost your search engine rankings and to help potential customers learn more about your brand or business. You need to make your content simple and meaningful so that the customers will easily get what they are looking for. Sharing your content is also important in every aspect as it helps you in promoting your brand to a wider audience.

Quality content is a major component of content marketing. It allows you to target keywords which are related to your business or brand and these keywords can really help you to rank higher on search engine results.

While creating content, it is really important to keep in mind that your content should be unique and meaningful. It should be rich in quality and depth.

5. Social Media Marketing (SMM)

Around 2.3 billion people use social media on a daily basis, thus making it a valuable digital marketing component.

Social media simply allows you to get connected with potential customers and develop a relationship with them. Social media also provides business accounts for business owners which can provide some help regarding your growth on that particular social media.

Most social media platforms also allow you to run ads so that you can target that potential audience. It can help in increasing brand visibility, and also your customers or visitors can ask questions related to your business, product, services directly there.

You can also maximize your social media effectiveness by regularly responding to your customers or visitors requests, questions and comments. This can help you in building and gaining trust.

6. Email Marketing

Email marketing is also the major component of digital marketing, which can help you connect with the right audience who are looking for services or products which you are providing.

Using proper segmentation, you can easily personalize your email based on the subscriber’s needs and interest.

You can also easily automate your email strategy to email customers when the purchase, subscribe or when they reach out to you on your web page. This is a great work to make your business smarter in every possible way.

Marketing Analysis

Marketing analysis is also very important for monitoring all the key metrics associated with your campaigns. You must keep an eye on key performance indicators (KPI), like conversion rates and cost per lead, this will help you in improving your campaigns to reach more audience.

Hence, monitoring your marketing analytics will help you in many different ways.

Let us know in the comment section if this answer helps you in any way.

by Platinum (104k points)

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