Search Curated Online Courses for 21st Century Skills

What is Social?

Created by Northwestern University and powered by Coursera.

About this course

The “What Is Social?” MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, “how to” program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialisation, Social Media Marketing: How to Profit in a Digital World.

While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits.

This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organisation. In addition, we will help you network with thought leaders in social. After completing this course, you and your organisation’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you.

Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organisations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies.

Additional MOOC 1 faculty include: Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

Start Course


    https://tedsf.org

    Edzai Conilias Zvobwo is passionate about empowering Africans through mathematics, problem-solving techniques and media. As such, he founded MathsGee. Through this organisation, he has helped create an ecosystem for disseminating information, training, and supporting STEM education to all African people. A maths evangelist who teaches mathematical thinking as a life skill, Edzai’s quest has seen him being named the SABC Ambassador for STEM; he has been invited to address Fortune 500 C-suite executives at the Mobile 360 North America; was nominated to represent Southern Africa at the inaugural United Nations Youth Skills Day in New York; was invited to be a contributor to the World Bank Group Youth Summit in 2016; has won the 2014 SADC Protocol on Gender and Development award for his contribution to women’s empowerment in education; and has partnered with local and global firms in STEM interventions.

    Leave a Reply



    Your email address will not be published. Required fields are marked *

    en_USEnglish
    en_USEnglish